PPC (pay-per-click) advertising is very effective. You can get targeted viewers easily and continously. Unlike pay by impression, with PPC you just pay for the result. Pay only when people CLICK and VISIT your website NOT when your ad is displayed.
I’ve been using Google Adwords for quite some time and very satisfied with it. Now it’s time to try other PPC provider like Overture (Yahoo Search Marketing) and few other popular PPC Search engine to leverage my online advertising method.
Next to try maybe goClick or SearchFeed cause of the cost is cheaper – minimum bid $0.01 per click and $25 deposit, unlike overture minimum $0.10 and $50 deposit. But still looking around for feedback from users regarding the effectiveness of the PPC.