Monthly Archives: March 2006

Tracking your advertising campaign

Result is important. If you don’t like your result, change your approach. You won’t get different result if you are doing the same thing again and again.

You need to track every single advertising campaign you run if possible. Advertising incurred cost. If your advertising cost is more than what you get out of it, then you are in lost. Stop the campaign and start with a new one. Until you found a good one. Let it runs and roceed to the next.

I’m in progress of developing a simple application that can track every click people made on my advertisement links. When they click it, how much each click cost me and from where the click is made. At the end of the day, I can view a comprehensive report where I can then summarize the profits made out of the campaign.

The other good thing on the website is I managed to get a four letter dot com domain name that will make my advertisement link shorter and friendlier. Shorter than tinyurl.com/zzzz.

Will update more on the link tracker application when it is completed. Maybe will make it as a limited free service to all.

You can get a free ad tracker at Click Audit.

How to earn $1000/month online

Ok let’s do some simple math here how to generate $1000/mo income from the internet.

The most popular income streams for many internet marketers are from affiliate and adsense revenue. You can set it based on your strength – whether on adsense or affiliate.

Let say you want

Affiliate => $600/mo ~ $20/day in average
Adsense => $400/mo ~ $15/day in average

Affiliate to get $20/day you must have

200 visitors per day
20 clicks out of 200 visit
2 purchase out of 20 clicks
each purchase you get $10

Adsense to get $15/day you must have

400 visitors per day
50 clicks out of 1000 impressions (about 5% click-through-rate CTR)
each click you get $0.3 (* you have to choose the right keyword to gain more)

What you can do to improve the figure:

  1. Get more traffic – with multiple source of traffic generation – Search Engine, PPC, safelist, autoresponder etc. Spend more on your advertising vehicles but always closely monitor your ROI.
  2. Get higher click through – Always test and tune your ad position, color, wording etc. to get more clicks and purchase
  3. Get more websites selling more products. Always add your website. Let say one website a month consistently

Sooner or later you will get your first $1000/month (which is almost RM4000). Keep on doing what works and stop doing what is not.

Of course to get the $1000/month is not as simple as the calculation above. But it can give you some ideas what it takes to get the amount of money.

To try other PPC Search Engine Advertising

PPC (pay-per-click) advertising is very effective. You can get targeted viewers easily and continously. Unlike pay by impression, with PPC you just pay for the result. Pay only when people CLICK and VISIT your website NOT when your ad is displayed.
I’ve been using Google Adwords for quite some time and very satisfied with it. Now it’s time to try other PPC provider like Overture (Yahoo Search Marketing) and few other popular PPC Search engine to leverage my online advertising method.

Next to try maybe goClick or SearchFeed cause of the cost is cheaper – minimum bid $0.01 per click and $25 deposit, unlike overture minimum $0.10 and $50 deposit. But still looking around for feedback from users regarding the effectiveness of the PPC.

View PPC SE comparison chart

Tools needed to be successful in internet marketing

After spend more and more time on internet marketing, I can say that there are a lot of repetition in what I’ve been doing. So many time spent to do the same things again and again.

To avoid this happen and save my time, I have to find a very good tools in helping me do the job faster, easier and more efficient.

I need tools to

  1. Build a user friendly website – with good-looking interface (at least acceptable), search engine friendly, easy to navigate, easy to update/maintain.
  2. Get quality and related content to my website
  3. Promote the website – Getting quality and continous traffic faster and easier
    Tools are important.

Like a carpenter, you need a complete tools to finish up your work. Different jobs require different set of tools. You can still success without set of good tools but it will take longer time to complete a task – time is money.

Where to get continous massive traffic

Traffic is like oxygen to the website. No oxygen – dead.

I’ve tried so many ways to get website traffic. But the best is still through search engine ranking. Ranked on the first page for highly searched keyword, then just wait for massive traffic flow to your website.

But the problem with SEO (search engine optimization) is it takes times. Sometimes up to few months to get a high rank.

So I have been looking for other ways to get continous traffic to my websites. I’m very satisfied with Google Adwords. Pay for the result. When only people click on your ad and visit your website.

Other than that, I’ve tried send to list of opt-in emails provided by some companies. It works quite well and cheap in price. You can have 1000 visitors to your websites for just $10. But the price will be higher if you send to targeted viewers – by category and region.

Please refer to my previous posting – Another easy way to drive massive traffic

Another thing I found was buying traffic that will send via expired domain and other kind of forwarding service. It is even cheaper than opt-in emails. It can go sometimes down to $10 for 10,000 visitors. Hmm.. I’ve tried with this service but am waiting for the result.

Update: The result is not good. The stats in my cpanel shows that there are traffic coming in but not quality ones. Maybe the traffic comes from pop under window or somewhere that people cannot even see the website.

Can Malaysians buy products from clickbank?

Few times people ask me this questions since lots of quality (some are not) e-books and products sold via clickbank.com. The anwer is yes. But I also have problem when purchasing the products via credit card but have no problem paying via paypal.

Just register for a free paypal account  and register your credit card in the paypal account settting. You can easily use paypal to pay for lots other online products with paypal. But I have no experience withdrawing money from paypal.

Advanced website statistics

I need an advanced website stats tools. Need to closely monitor which of my adveritisng methods are working and which are not.

Will write a PHP code to do this. To monitor each and every page hits and the way the visitor navigate the website.

Found this tracker but not yet tested

statcounter.com

Common PHP error messages

Debugging your code may take your time. So it is quite a good idea if you can list down common errors so that you can overcome it faster the next time you find it.

Below are some common errors that I always found when running a PHP programming. Will add more later.

Parse error: parse error, expecting `’,” or `’;” in c:\program files\apache group\apache\htdocs\adan\calendar.php on line 38

No semi-colon ‘;’ at the end of code line

Parse error: parse error in c:\program files\apache group\apache\htdocs\adan\calendar.php on line 35

1. Your variable is not start with dollar sign ‘$’

2. You are missing ‘{‘ or ‘}’ at the beginning or end of a control or loop logic

mysql_fetch_assoc(): supplied argument is not a valid MySQL result resource in c:\program files\apache group\apache\htdocs\adan\attd_history.php on line 34

MySQL error – most probably the field does not exist or sql statement syntax error